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I'd rather hear how someone actually did it.

Interesting business owners, hard-earned lessons, and the occasional idea that makes you reconsider something you've taken for granted.

Our first recording · In editing

Before you spend more to find customers, listen to the ones you have.

My conversation with Anita Toth, the Hidden Revenue Hunter, is about customers, retention, and the hidden opportunities inside relationships you've already built.

We discuss why understanding your best customers matters, how to approach customer conversations, and how to make yourself easier to refer.

The full video is recorded but not yet published. I'll share it when the edit is ready.

Hear about the release ↗
HIDDEN
REVENUEA conversation with Anita Toth
A letter from George

Something worth opening.

Stories from the less glamorous side of building a business. Ideas you can put to work. Questions worth asking—even if the answer makes you rethink something.

Always written to respect your time, and to improve your bottom line.

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More about the letters ↗